Case Study – Cloud Buyer Behaviour and Commercial Model Preferences
Cloud professional and managed services Context: Accelerated’s client wanted to increase their market share of the cloud professional and managed services market. As an input into their strategic planning and proposition development, they needed to understand buyer behaviour and preferences better, specifically: Buyer purchasing criteria Product formulation preferences (buying in silos vs spanning each stage […]
Case Study – Cloud Buyer Behaviour and Commercial Model Preferences Read More »